Life requires a surprising amount of stuff. Walmart has always been trusted for low prices and practical necessities, but people don’t always see it as the place for the stuff they actually want. “Walmart Has Stuff” takes the brand’s biggest strength, having nearly everything, and says it in the same authentic, uncomplicated way a regular guy (or gal) might. Instead of trying to convince people Walmart has stylish stuff, we built the campaign around something no one could argue with: Walmart has stuff. Then, we let the stuff change their minds.
Think of stuff. Because stuff is all there is to think about.
Maybe you thought of food stuff. Or camping stuff. Or all the stuff in your attic.
Or all the stuff on your list of stuff to do.
Or a tiny hat for your cat to wear on Halloween.
Or the stuff you are looking at this stuff on.
Stuff feeds us. Clothes us. Entertains us.
Keeps our drinks cold and our floors temporarily free of crumbs.
It turns empty rooms into homes.
Empty weekends into plans.
And regular people into people who suddenly own a boat.
Life takes stuff. Actually, life is stuff. All of the stuff.
Walmart has stuff.
Walmart x Goodwill
Walmart and Goodwill are making it easier to keep old stuff moving. Drop off clothing and household items at participating Walmart stores, or have us pick them up with your next delivery. Goodwill will help them find their next purpose.
Your old stuff still has stuff to do.
Stuff Happens Stations
College is full of moments you didn’t pack for. So Walmart has put stations around campus stocked with the stuff students need when stuff happens.
