The average person assumes everything they put in the recycling bin is actually recycled. In reality only about 5% of it actually is. "Green Isn't Always Greener" is a campaign co-sponsored by the Ad Council and the Sierra Club to address misconceptions about recycled plastics, emphasizing that not everything put into the recycling bin is managed responsibly or sustainably. The campaign reveals the powerful forces behind our plastic crisis: big oil's hidden hand in plastics, greenwashing tactics by manufacturing companies, and the mismanagement of recycled plastics.

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