For the 2025 National Student Advertising Campaign, AT&T asked us to make “Connecting Changes Everything” mean something to Gen Z. Through research and some vulnerable conversations, we arrived at a simple but powerful statement: “It feels as if we were born to do it.” So, we focused our campaign not on a product, but on a culture of connection that young people can relate to. "Created to Connect" is a campaign that shows AT&T does more than just connect phones—they connect people to who they are and who they’re becoming.

I had the pleasure of leading this project in a few different areas, serving as both Creative Director (Art) and Project Manager. My team on the agency side did incredible work, alongside our production team, who deserve just as much recognition.