We were told to design a furniture brand by looking into the competitive landscape, consumer base, and then creating its identity. The challenge was to create a brand narrative that stands out in a competitive market. So here is Timber & Tide, envisioned as a high end store up with the likes of Restoration Hardware or Crate & Barrel, I kept the design simple. The final identity is an abstract logo with the elements of woodgrain and waves incorporated. This design references the brand's artisanal roots while also encapsulating their commitment to timeless elegance and enduring quality.

Individual Project