Western wear often reflects the past, either as a nostalgic relic or a costume. Bolo was created to change that. Built for those who live between the city and the open range, Bolo blends rugged tradition with modern style, proving that western wear isn’t just about where you’re from. It’s about where you are going.

I designed Bolo because I’ve lived that in-between life. Connected to rural roots, but shaped by the energy of the city. With more people living urban lives yet still valuing where they come from, and a new generation demanding quality and authenticity from the brands they wear, Bolo was made to meet the moment. It speaks to a new generation, the ones who honor the past but carve their own path forward.

Individual Project