For the 2024 National Student Advertising Campaign Tide wanted us to get young people to make the switch to cold water washing, to help the environment. The issue is although young people say they care about the environment, their purchasing decisions say otherwise. So we decided to focus our campaign on the benefits of cold water washing that Gen Z actually cares about. “Love It Longer” is multipurpose, applying to loving your clothes, loving your money, and loving your planet longer as well. We won AAF District 10 and placed 7th in the nation out of 103 schools.